Shenzhen jewelry enterprises famous brand development forum site on August 19th afternoon, Shenzhen jewelry enterprises famous brand development forum in Shenzhen gold jewelry Association Conference room.
Forum invited the Chinese jewelry jade jewelry industry association secretary-general Sun Fengmin and deputy secretary-general Yang Sisan for guidance, Shenzhen Bao Association Chairman Xu pool, secretary-general Yang Shaowu and other leaders Association for family members in the enterprise delegate attended the forum, and have discussed Shenzhen jewelry "Chinese famous brand" breed and brand building relevant issues.
On the meeting, Yang Sisan of deputy secretary-general of GAC first speech.He says, 2006 product of Chinese famous brand evaluation work has been basically completed, eleven five "Chinese famous brand" the program is being made, to hold such a forum to make jewelry enterprises understand the Chinese famous brand cultivation, evaluation and other each job to have important direct sense henceforth, also make the evaluation of Chinese famous-brand products more standardized, everybody in the declaration of the time more clearly.
Yang Sisan introduced in recent years, the evaluation of Chinese famous-brand products, focusing on the product of Chinese famous brand declaration and evaluation process of some important rules to do a detailed statement that, combined with the industry and other industry to declare some problems occurred in the process of doing concrete analysis.
He emphasizes at the same time, famous brand is not judged come out, but in the market competition to sort it out, is the large number of enterprises through their own efforts in the market and consumers get the recognition of the exchange, therefore, we cannot blindly to assessment and evaluation, make the brand first to standardize, to real in the enterprises bigger and stronger.
He also revealed that the next few years jewelry product of Chinese famous brand evaluation plan, 2007 is inlaid jewelry category, 2008 is a synthetic gemstone.In treasure association secretary-general Sun Fengmin then also made a speech, he first of all to thank in the past few years the jewelry business trust and support, it is everybody's support, participation and efforts, which makes the Chinese jewelry industry famous brand in China has a space for one person.
At the same time, and sincerely hope that all the jewelry industry can create real brand, hope to have access to brand-name enterprises in management, technology and other aspects, so that enterprises have their own core competitiveness, greatly really do, become a true brand name.
Finally, he also stressed the industry brand construction and brand cultivation standard problem, think industry development starts later, inside there is not standardized, hope to declare the brand-name enterprises must be real, local associations should give guidance to assist.
Shenzhen Bao Xu pool association president and secretary-general Yang Shaowu will agree, Shenzhen jewelry industry after ten years of development, through the brand evaluation, enterprise self-discipline, and gradually establish "Shenzhen jewelry" this regional brand, let "Shenzhen is made" become a kind of reputation and quality assurance, to Shenzhen jewelry the development of the industry is very favorable.
At the same time, they are in favor of GAC sun, Yang two secretary-general speech, also think to do a brand first is to do the business standard, non-standard enterprise test of the market.They called the enterprise in national industry policy is available, the industry standard, grasp the quality of the product and innovation, create more real, more Shenzhen jewelry industry of China famous brand.
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